The Animal Story
Animal began life back in 1987 with a single product, the hook and loop watch strap. Designed by two surfers, the strap quickly gained recognition within the action sports community for its rugged, functional nature and the Animal name was born.
Taking inspiration from its board sports heritage, Animal has expanded to become a leading lifestyle brand. Over the past three decades, the in-house design team has created authentic clothes and accessories, collaborating with riders and artists, while retaining the passion for adventure that started the journey all those years ago.
We design authentic products with well-worked detail, creating on-trend collections to match contemporary lifestyles. Product design lies at our core, based on the belief that quality materials and an obsessive attention to the smallest detail are fundamental to our brand and the people who buy our clothes. We are proud to collaborate with renowned artists and illustrators and that our own creative team all remain in-house, from the product developers to the graphic designers, working on each new piece.